Performance Media & Affiliate Specialist
Bangna, Thailand (Hybrid)
Bangna, Thailand (Hybrid)
Love sport? You'll feel at home here.
Decathlon is an international sports company working across Retail, Production, and Supply & Warehouse. In Thailand, we're expanding fast, and not only on the map. Alongside new stores and new teams, our digital business is growing into a channel of its own, with its own storefronts, its own audience and its own P&L to answer for.
That growth is why this role exists. Our e-commerce team is still small enough that what you build becomes the standard, and backed by a group large enough to give you a real budget to work with.
You bring passion, energy, and reliability. We give you real responsibility, room to grow as fast as we do, and a team that shares your love of the game.
The game is just getting started. Ready to play? Join us.
This is paid media and affiliate for our own e-commerce site and app, not running our shops on someone else's platform. Every Baht you spend has to come back as sales we would not have made otherwise. You make the call on how the budget moves within your campaigns, and you bring the case when it should move across them. Your success is measured by incremental GMV, cost per acquisition and return on ad spend, app downloads that turn into in-app purchases, and new customers we did not have last season.
You will also build something that is not here yet. Our affiliate channel starts with you, from choosing networks and setting commission structures to bringing creators on board and keeping the channel honest. If you like launching a channel from zero, arguing with data, and watching a campaign move real stock out of the warehouse, read on.
I drive sustainable digital growth by launching new acquisition channels and running our paid media investment. I own the affiliate program end to end, I optimize every campaign against its own numbers, and I turn search and traffic data into decisions the wider e-commerce team can act on. I work closely with the Campaign Lead, the country Media Planner, our E-Commerce Category Specialists, and our external agencies.
Design, launch and manage Decathlon Thailand's affiliate program, including partnerships with local affiliate networks and direct key partners.
Set commission structures that keep the channel genuinely incremental, rather than paying commission on sales we would have made anyway.
Capitalize on the booming Thai social commerce landscape by building affiliate partnerships with micro and macro creators across the major social platforms.
Track ROI and prevent fraud, and be the person who says no when a partner's numbers do not hold up.
Manage and optimize paid media investment for the key Thai e-commerce moments, including double-digit shopping festivals, payday peaks and brand days, in tight collaboration with the Campaign Lead.
Lead performance strategies dedicated to driving high quality app downloads and in-app conversion.
Drive investment roadmaps that accelerate growth in provinces and cities outside our current store catchments, adapting targeting and channel mix to local nuances.
Define and execute deep SEM keyword strategies tailored to specific sports categories, together with the country Media Planner, our agency and the E-Commerce Category Specialists.
Maximize SEO and SEA complementarity. Identify priority keywords, protect brand equity, and avoid keyword cannibalization so every Baht generates incremental GMV.
Monitor performance against KPIs continuously. Make the call on budget reallocation within campaigns, and propose reallocation across them.
Build the measurement approach that separates the sales our advertising actually caused from the sales that would have happened anyway, and bring the results back to the wider e-commerce team.
Translate search data into actionable business insight the E-Commerce Category Specialists can use to sharpen on-site merchandising.
Analyze the post-click experience and partner with UX, UI and tech teams to optimize landing pages and lift conversion rate.
Evaluate how creative assets perform across audience segments, and give the creative agency recommendations backed by data.
Work day to day with our external agencies, challenge their reporting, and hold campaigns to the numbers we agreed.
Build the playbooks, guidelines and automated dashboards that outlive any single campaign, and upskill the wider e-commerce team on performance marketing basics.
Keep investigating what is new in paid media before the market tells us.
3 to 5 years in performance marketing, SEM or affiliate marketing, in a fast paced e-commerce environment or a digital agency in Thailand.
Having launched an affiliate or partnership channel from zero is a strong plus. If you have only scaled one that already existed, tell us what you changed.
Strong understanding of the Thai affiliate landscape, covering networks, publishers and creator monetization.
Autonomous in managing budgets and complex media plans.
You do not just read the numbers, you understand the story they tell and turn it into a business action.
Entrepreneurial mindset. You like starting things from scratch and you are comfortable with test and learn.
Strategic sense. You can hold the big picture while managing granular optimization.
Collaborative and persuasive. You bring people with you rather than hand over a report.
Good listener, and you dare to give your opinion.
You take decisions within your own parameters.
You adapt fast when the market shifts, which in this market is often.
Fluent Thai, essential for local partner negotiation and keyword nuance, and professional English for our international ecosystem.
A master's degree in data, marketing or communications is a plus, not a requirement.
Sports passion and practice.
You live our core values: Vitality, Responsibility, Generosity, Authenticity.
A note on fit: if your experience is mainly brand or social media marketing measured by reach and engagement, this role will feel very different from what you are used to. We are looking for someone who has spent money and been held to what came back.
Be a shareholder, with an exclusive annual option to invest in Decathlon's shares.
Provident fund.
Competitive salary.
Group insurance: life, health and dental.
Performance bonus.
Employee discount.
A learning environment where you can dive deep and make an impact.
Wide range of career opportunities locally and globally.
